On-SERP (Search Engine Results Page) SEO is an umbrella term that encompasses every chance you have to increase your search presence, brand awareness, and click-through rate on search engine pages. This article details the different elements of On-SERP SEO and what you can do to leverage and interact with these parts to improve your presence on SERPs.
Getting a Google featured snippet can improve your search presence, bring in more traffic to, and position your site as an authority on a specific topic. So, how do you go about finding opportunities for featured snippets? And how do you optimize for winning featured snippets? We’ll take you through the process step-by-step.
A Google My Business listing is an opportunity to optimize brand presence in SERPs. Learn how to completely optimize your GMB profile for SEO in this in-depth guide.
Google now has structured data support for How-Tos and FAQ’s – here’s what we learned from Google I/O 2019
What is an “Action” in Schema?Most uses of schema markup for structured data explain physical “things” (to use the vocabulary of Schema) like a restaurant, a person, or a recipe. However, there are other important webpage elements that are not physical things but are ways to take action with those things. Since 2014 (announcement), certain actions … Read moreWhat is an “Action” in Schema?
Yes, fancy search results with star ratings get all the hype when people talk schema. For good reason… who doesn’t like having stars in their search listings? However, there are many more benefits beyond the obvious ones. There was a reason that a consortium of top search engines (Google, Microsoft, Yahoo and Yandex) created schema. They … Read moreTop Benefits of Schema Markup
So you’ve taken initiative and added schema markup structured data to your site. You are looking to earn some rich results in Google search. This article will cover the main reasons your Schema markup isn’t showing up in Google results.