Website Accessibility and SEO

Website accessibility and SEO work together to make your website more inclusive and more visible. We explore the overlap between strong SEO practices and accessibility requirements.

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  • October 31, 2019

How to Get a Featured Snippet on Google

Getting a Google featured snippet can improve your search presence, bring in more traffic to, and position your site as an authority on a specific topic. So, how do you go about finding opportunities for featured snippets? And how do you optimize for winning featured snippets? We’ll take you through the process step-by-step.

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  • September 11, 2019

What is an “Action” in Schema?

What is an “Action” in Schema?Most uses of schema markup for structured data explain physical “things” (to use the vocabulary of Schema) like a restaurant, a person, or a recipe. However, there are other important webpage elements that are not physical things but are ways to take action with those things. Since 2014 (announcement), certain actions […]

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  • March 17, 2019

Top Benefits of Schema Markup

Yes, fancy search results with star ratings get all the hype when people talk schema. For good reason… who doesn’t like having stars in their search listings? However, there are many more benefits beyond the obvious ones. There was a reason that a consortium of top search engines (Google, Microsoft, Yahoo and Yandex) created schema. They […]

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  • February 22, 2019

1 30 Rich Results in Google powered by Schema

Schema markup is more than recipe steps and rating stars. Most people implement schema markup (aka structured data) because of the enhancements it can provide in the appearance of their Google search results: review snippets, knowledge graph logos, video carousels and, yes, rating stars to name a few. Structured data can indeed transform your search results from […]

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  • January 22, 2019

Getting Started with Schema and Structured Data

How to get started with schema markup and structured dataYou’ve heard the reasons to add schema markup, aka structured data, to your site and you want in on the action. So what’s the best way to get started with schema markup and structured data? That’s exactly what we’ll cover in this article. Read further to learn all the […]

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  • December 23, 2018