schema

Google now has structured data support for How-Tos and FAQ’s – here’s what we learned from Google I/O 2019

What is an “Action” in Schema?Most uses of schema markup for structured data explain physical “things” (to use the vocabulary of Schema) like a restaurant, a person, or a recipe. However, there are other important webpage elements that are not physical things but are ways to take action with those things. Since 2014 (announcement), certain actions … Read more What is an “Action” in Schema?

Yes, fancy search results with star ratings get all the hype when people talk schema. For good reason… who doesn’t like having stars in their search listings? However, there are many more benefits beyond the obvious ones. There was a reason that a consortium of top search engines (Google, Microsoft, Yahoo and Yandex) created schema. They … Read more Top Benefits of Schema Markup

So you’ve taken initiative and added schema markup structured data to your site. You are looking to earn some rich results in Google search. This article will cover the main reasons your Schema markup isn’t showing up in Google results.

Schema markup is more than recipe steps and rating stars. Most people implement schema markup (aka structured data) because of the enhancements it can provide in the appearance of their Google search results: review snippets, knowledge graph logos, video carousels and, yes, rating stars to name a few. Structured data can indeed transform your search results from … Read more 30 Rich Results in Google powered by Schema

How to get started with schema markup and structured dataYou’ve heard the reasons to add schema markup, aka structured data, to your site and you want in on the action. So what’s the best way to get started with schema markup and structured data? That’s exactly what we’ll cover in this article. Read further to learn all the … Read more Getting Started with Schema and Structured Data