On-SERP (Search Engine Results Page) SEO is an umbrella term that encompasses every chance you have to increase your search presence, brand awareness, and click-through rate on search engine pages. This article details the different elements of On-SERP SEO and what you can do to leverage and interact with these parts to improve your presence on SERPs.
Getting a Google featured snippet can improve your search presence, bring in more traffic to, and position your site as an authority on a specific topic. So, how do you go about finding opportunities for featured snippets? And how do you optimize for winning featured snippets? We’ll take you through the process step-by-step.
A Google My Business listing is an opportunity to optimize brand presence in SERPs. Learn how to completely optimize your GMB profile for SEO in this in-depth guide.